Strategic Marketing to Rebuild Your Practice Amid COVID-19

Price: FREE to College members, $25 non-members

How should allergists market your practice during COVID-19? Educating patients and referring providers about the valuable services you offer will be critical to rebuilding your practice. Just as important is communicating with patients about the new COVID-19 protocols you’re implementing to keep them safe. In this webinar College marketing experts will:

  • Review successful COVID-19-related patient communication and marketing pieces utilized by allergy practices.
  • Discuss strategies to ease patient fears about visiting your allergy practice during the pandemic.
  • Review strategies to reestablish relationships with your patients.
  • Discuss how to attract new patients to your practice.


This webcast is provided for general information purposes only and does not constitute accounting, legal, tax, or other professional advice. It is the opinion of the speakers only. They provide content they believe is true and accurate as of the date of the webcast; however, they give no assurance or warranty regarding the accuracy, timeliness, or applicability of any of the contents. 

The American College of Allergy, Asthma, and Immunology accepts no responsibility for information presented during this webcast and disclaims all liability in respect of such information, including but not limited to any liability for errors, inaccuracies, omissions, or misleading or defamatory statements. You should not act upon the content or information in this webcast without first seeking appropriate advice from an accountant, lawyer or other professional.

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Panel participants are Katie Crosby, Marketing Director of Charleston Allergy & Asthma; Robin Panethere, Director of Marketing & Development for Atlanta Allergy & Asthma; and Michael Tanoury, Chief Business Development Officer for Family Allergy & Asthma. James Tracy, DO, FACAAI, chair of the Advocacy Council and a member of the Practice Management Committee, is the moderator.


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